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Is Burberry a Luxury Brand? British Heritage, Modern Style

Getting into the luxury market can feel intimidating for many people. For instance, do you want to buy a Burberry item but can’t tell whether these are at the ‘luxury’ level? Is Burberry a luxury brand? Or is it not as nice as some others on the market? Is Burberry a good brand to invest in, or does its value decrease over time?

Burberry tote bag

Many of us have asked these questions and will continue asking as long as luxury brands expand to more potential customers.

If you’re spending a few hundred or even a thousand dollars at Burberry, you have the right to know these answers.

Luckily, throughout this post, we’ll dive into Burberry’s basics and history, deciding whether it’s a true luxury brand (or not).

Keep reading because we’re here to clear the air on this one!

What Is Luxury? Is Burberry A Luxury Brand?

When the word ‘luxury’ comes to mind, we automatically picture the best of the best. By definition, luxury means the state of great comfort and extravagant living, whether through material goods, experiences, dining, etc.

For material goods, like a Burberry bag, you would consider it a luxury if it appreciates in value and remains a fashion staple for many years.

In economic terms, a luxury item would be a splurge or a high-cost, high-value decision that not everyone can have.

There’s an exclusiveness to shopping for luxury goods, whether a bag or something much bigger. But is Burberry a luxury brand?

What makes it stand out from the crowd? Overall, Burberry is considered a luxury company, established in 1856 by Thomas Burberry and headquartered in London, England. Anything British always has a ‘fancy’ feel, with Burberry bags and apparel being the same. Whether it’s celebrities sporting Burberry or the ultra-wealthy, this luxury brand has global name recognition.

Burberry is also one of the quieter luxury companies, producing items that aren’t always screaming for attention.

That, my friends, is pure class and elegance. We’d compare the fashion brand to Valentino or along that genre, so it’s higher-end.

Besides boasting British craftsmanship and fine attention to detail, Burberry has a long-standing reputation for being high-quality and good for the long term.

The World Loves Burberry: Especially Its Accessories

With one of the brand’s first mega-successful products being the Burberry trench coat, this company has developed a loyal fanbase worldwide.

Scarves, branded t-shirts, hats, and even bags have become a luxury staple in England and beyond, all thanks to the nostalgia of Burberry.

Over the years, Burberry has also launched initiatives to target younger buyers, which have worked well. There is a multi-generational respect for the brand, and this goes far deeper than a soft scarf or styling sweater.

That said, buying a Burberry scarf or hat is a right of passage for many people, both in the luxury market and for special occasions. The stripes have a hold on us!

Burberry’s Heritage: What Does The Brand Stand For?

With British origins, Burberry has and will always stand for excellence. After all, the company has been standing since the mid-1800s and continues to represent British luxury.

For example, Burberry scarves (a top seller) are made in Scotland and have long been considered the creme de la creme of the fall/winter market.

Over time, Burberry has cemented itself as the go-to brand for accessories like scarves. The classic print the fashion company is known for continues attracting buyers of all ages, ultimately keeping Burberry alive.

It’s not every day that a fashion house/brand creates something as iconic as what Burberry has done.

British luxury is now a global luxury, thanks to the Burberry brand. According to Burberry’s official website, Thomas Burberry (the creator) wanted to blend a passion for the outdoors with British excellence.

He was also a 21-year-old draper’s apprentice with a dream, now a legacy. You also want to remember the iconic Burberry ‘check,’ the company’s trademark.

Anytime we see those red, grey, and tan stripes, Burberry immediately pops into our head. That’s the power of century-long branding, people!

As fall rolls in, we’d expect Burberry to pop up on busy streets and wherever the leaves change colors.

Even after all these years, Thomas’s brand and passion continue to hold firm.

Is Burberry A Good Brand?

Yes! Burberry is a good brand, especially in terms of value. Remember, this is one of the world’s top luxury companies, so investing in a Burberry scarf, handbag, trench coat, tee, or whatever else your heart desires will likely be a good long-term idea.

The British fashion brand continues to release new, exciting collections that grab the world’s attention: all things it needs to stay on top.

With celebrities, everyday people, and even world leaders sporting Burberry-made items, this is a brand we recommend.

Tissot is another great Luxury brand to look into, especially if you love watches.

How Exclusive Is Burberry? Is It Hard To Get?

Burberry is a pretty exclusive company. Typically, you will find it online via the official website or in physical Burberry stores.

Some outlets carry Burberry-made products, but not as much as you’d think. That can lead to the British fashion brand feeling ‘scarce’ or limited in quantity.

On the positive side, by Burberry doing this, its brand value increases. Again, this isn’t uncommon for designer items.

With some people still asking, “Is Burberry a luxury brand? ” we’d say this scarcity confirms it is. As of 2023, Burberry has a brand value of over $4 billion, which is nothing to snub your nose at.

It’s also one of the top ten luxury brands in the world. In recent years, Burberry has also done limited-edition drops, following a “see-now, buy-now” policy.

The brand has taken this to grab attention and sell out of highly-desired items within minutes. We’d recommend signing up for email updates with Burberry to avoid missing these launches.

Burberry is a luxurious brand, so finding it won’t always be easy. Another luxury brand doing limited-edition collections and releases is Tory Burch, which also gets the “Is it luxury? ” question quite a bit.

What Celebrities Has Burberry Collaborated With?

When it comes to celebrity collabs and endorsements, Burberry has a long list. Notably, the British fashion company collaborated with the one and only Nicki Minaj, designing her baseball cap for the 2022 Met Gala.

The brand has worked with her for many years, from music videos, Instagram posts, red carpets, and other special events and launches.

Another celeb that Burberry has teamed up with is Bella Hadid, one of America’s favorite supermodels. Bella is regularly seen wearing Burberry apparel and walking the runway for the company.

It’s worth noting that both Nicki and Bella are close friends with Burberry’s creative director, Riccardo Tisci.

It pays to have friends in the fashion industry. By working with these women and countless others, Burberry continues to cement itself as a major fashion house in the luxury market.

Young people love celebrities, and having artists and supermodels wear your clothes almost always means a youthful influx of customers.

Which Celebrity Is The Face Of Burberry?

From 2022 to now, Adam Driver has been the face of Burberry. Of course, he partnered with the luxury fashion house for its Hero Eau de Parfum campaign, and the project has done well for everyone involved.

Driver also did the Hero Eau de Toilette scent campaign the previous summer, so the two get along.

How Expensive Is Burberry?

It can be more expensive because Burberry is a fashion brand boasting decades of high-quality garments and accessories.

People spend over $1,000 purchasing bags, coats, and other Burberry Brit accessories. That’s considered premium versus other companies making similar-style clothing and apparel, putting the company into a luxurious tier.

We found a few items for under $100 on the Burberry site, including a $70 children’s scrunchie. On the higher-end side of the website, this $6,900 leather trench coat certainly raised an eyebrow (or two).

Burberry even sold a $25,000 trench coat to Anna Wintour, the editor of Vogue America, from the 2013 Spring/Summer collection, so this can get super expensive.

Does Burberry Have Good Resale Value?

“Is Burberry a luxury brand? ” is almost always followed by “How well does Burberry sell second-hand? ” and for good reason.

Most often, Burberry items, like the iconic scarves, trench coats, and hats, will hold their worth for years.

Comparing Burberry to other brands, like Gucci, Hermes, Louis Vuitton, or even Versace, it does compete in the second-hand market.

For example, heading to a reselling website, we see that most Burberry items are sold for around their original price or with slight discounts, depending on the piece.

Moreover, a second-hand trench coat on TheRealReal is priced at $775, less than what it would have been from Burberry.

However, most second-hand items, especially clothes, don’t sell for even 50% of their original market value because someone else wore them.

Keep that in mind when selling or buying from a second-hand website or physical store.

Burberry Quality

Quality is among the most important questions regarding Burberry being a luxurious brand. You may wonder, ‘Is Burberry a luxury brand?

‘ regarding material and craftsmanship, which it prides itself on. Since the brand’s inception, Burberry has been known as one of the finest luxury fashion houses in the world.

Burberry also produces items in China, Poland, Romania, India, Spain, Italy, England, and even the United States, making it a global manufacturer.

From woven cotton to cashmere to premium leather, Burberry has become a brand known for its reliability. With many luxury companies getting flimsier in quality, Burberry refuses to do so.

When you spend thousands on a coat, scarf, or other item from this British fashion brand, we can assure you it’ll be premium.

Of course, there have been complaints due to Burberry outsourcing products from overseas, which is a steadily rising practice in the luxury fashion world.

In China, for example, it is cheaper to source and produce goods, regardless of how fancy the brand buying them is.

Luckily, most of the China-made and non-British-made Burberry products are small bags and accessories, which retail for less than coats, full-size purses, hats, etc.

Is Burberry Known For Iconic Designs? What Makes It Special?

Burberry is one of the most iconic fashion brands in history. Between the British companies’ famous plaid scarves, hats, and bags to the understated trench coats, Burberry remains a staple in British luxury.

As we said, Burberry stripes are hard to miss and tend to fill the streets of London, New York, Los Angeles, Tokyo, and across the globe as temperatures drop.

Even in warmer seasons, Burberry bags, hats, and apparel make their way from runways to sidewalks in mass numbers.

The specialness of Burberry mainly comes from its quality. Remember, this is one of the finer luxury options available, being a first choice for many high-end clients.

Although not too flashy, Burberry is an iconic British staple.

How Eco-Friendly Is Burberry?

By 2025, Burberry has pledged to make all key materials 100% traceable, with customers knowing where and how their luxury items were produced.

The British fashion house will also source 100% certified recycled nylon, recycled polyester, wool, and organic cotton by 2025.

In the 2019-2020 season, the company achieved 90% renewable electricity across its global footprint, mainly targeting its offices, stores, and production.

This is a step in the right direction for Burberry, and we hope to see them expand on their environmental promises and carbon reduction.

Burberry Service And The Customer Experience

There is an upscale, luxurious feeling when you shop at Burberry, online or in-store. The packaging for Burberry items is known to be relatively high-quality, as well as how you are treated in a retail location.

Notably, Burberry has crafted a program targeting brick-and-mortar stores, hoping to get people into them for the entire experience.

You’ll be given one-on-one service, champagne, and plenty of other perks as a regular Burberry shopper, with some people even gaining special access to limited-edition items and collections.

Takeaway: Is Burberry a luxury brand?

Although many of you came to the post asking, ‘Is Burberry a luxury brand? ” hopefully, you’ve gained insight into how special (and luxurious) it truly is.

From limited-edition releases, fine materials, costly retail pricing, and strong resale value, Burberry continues to be a focal point and representation of British excellence.

From 1856 to now, Burberry is worth investing in.

Is Burberry a luxury brand? All the FAQs

Is Burberry High-Quality?

Burberry is a high-quality, premium fashion brand mainly sourced in Europe.

Is Burberry A Costly Brand?

Burberry is one of the more expensive luxury brands, with many items priced well above $1,000.

Is Burberry Out Of Style?

As of 2023, Burberry has taken on a new designer, Daniel Lee, to bring the brand to a broader market. However, in terms of being out of style, Burberry has never seen this happen.

Is Burberry a luxury brand?

Burberry is celebrated as a luxury brand, renowned for its attention to detail, premium materials, and its association with high-end fashion.